Founded: October 2003 in Geneva, Switzerland.   Mission: To make advanced simulation technology easy to use for the creation of visual assets.
Executive Team: Mitchell Bunnell   Chief Executive Officer  Vikram Sohal Chief Operating Officer Eric Parker Chief Technical Officer Raphael Arrigoni European Director

2004: In Febuary, Pixelux Entertainment S.A. is founded in Geneva, Switzerland with the intent of developing technology that would automate art asset generation for video games through advanced simulation. To that end, the Company creates a unique real-time material physics simulation technology called "Digital Molecular Matter" or DMM.

2005: Pixelux partners with LucasArts to examine the potential of its new Digital Molecular Matter Technology for the simulation-based gameplay approach LucasArts plans to take for its next generation of games. The Pixelux-produced Stormtrooper Gun room demo code-named "Demo 2F" is a huge success within LucasArts and paves the way for DMM technology to be used inside of LucasArts' games.

2006: Pixelux signs an exclusive agreement with LucasArts to bring DMM into the gaming world by integrating it into LucasArts' two premier internally-developed titles: "Star Wars: The Force Unleashed" and "Indiana Jones". Work begins on an initial demonstration of DMM inside of LucasArts' custom game engine for E3.

2007: Due to the exclusive relationship with LucasArts, Pixelux is entirely focussed on refining and integrating DMM into "Star Wars: The Force Unleashed"

2008: The Force Unleashed is completed and released on September 16th. The demo of the game is made available on Xbox Live and Playstation Network for the Xbox360 and PS3. This demo becomes the fastest ever to reach the one million download mark, which occured in just eight days. The Force Unleashed sold 1.5 million copies globally across six platforms in the first five days of sale, becoming the fastest-selling Star Wars game of all time. LucasArts' exclusivity period on DMM technology ends. The first version of the DMM Plug-In allowing the use of DMM technology inside of Maya is released.

2009: DMM2 is announced with a GPU-accelerated version to be made available through a partnership with AMD. DMM is used in its first major motion picture production through WETA Digital's use of the DMM Plug-In in the hit motion picture "Avatar". LucasArts announces Force Unleashed 2

2010: A free format version of DMM2 is announced to be made available through a partnership with AMD. The Moving Picture Company licenses DMM for use in its Visual Effects Pipeline. The 3D Studio Max version of the DMM Plug-In is released.

Pixelux Entertainment, S.A. is a privately held corporation.